Mum’s the Word

zero2onepr — Fri, 17 Feb 2012 16:01:49 +0000

Mother’s Day is just over a month away, and we’ve been busy answering requests all week for fabulous gifts to spoil that all-important woman.

Our clients have literally hundreds of fantastic gift ideas to treat all types of mothers – from young to old, modern to traditional – but here are just a few of our favourites…

1. Handmade Polaroid Happy Mother’s Day Card, Ellie Ellie 2. Hope and Glory Soap Gift Box, Treat Her 3. From You To Me Dear Mum Lifetime Journal, Gifts From Handpicked 4. Large Flower Jug, Sweet William 5. Animal Print Satin Cosmetic Bag, MOLLIE & FRED 6. Orla Kiely Enamel Plant Pot Holder, The Gifted Penguin 7. Personalised iPhone Case, Giant Sparrows 8. Ultimate Pamper Hamper, GettingPersonal.co.uk 9. ‘Simply the Best’ Personalised CD, MixPixie

Click the bathroom into place with Click Basin

zero2onepr — Fri, 10 Feb 2012 12:25:27 +0000

Like fish and chips, Ant and Dec and Marks & Spencer, the bathroom and I are a natural fit. All are partnerships where co-existence is a fundamental facet of their very being. Indeed, the bathroom is my haven; sans la salle de bain, I’d be swimming in a sea of shallow sadness. Lucky for I, Zero2one’s latest client is Click Basin, a specialist bathroom basin store selling a range of high quality wash basins, sinks, oak bathroom cabinets, basin taps and basin waste, tap and basin sets that are sure to take the interiors world by storm. In 2012, as editorial teams across the country ask the mirror, mirror ‘pon their bathroom wall, ‘who is the fairest of them all?’, ’Click Basin‘ is the response that’ll be uttered by said reflective glass up and down the nation.

2012 is all about style statement-making in the bathroom, where desirable pieces make the bathroom a truly serene sanctuary away from the hubbub throughout the home. Click Basin’s stunning collection partners luxurious style and high quality with functionality , practicality and affordability, making the range all worthy statement pieces that’ll be showered with oodles of praise. Thanks to their innovative designs, Click Basin’s cabinets and basins are suitable for contemporary and traditional settings within rooms of all sizes. Be it a cloakroom, en- suite or grand master bathroom, Click Basin have the perfect style for all.

CBL

The grand scheme of things to come

zero2onepr — Sun, 05 Feb 2012 21:46:44 +0000

Venice Lamp; House Couturier

I discovered, as I tore the wrapping paper off of my modest pile of Christmas presents last December, in and amongst the slippers and Maltesers and Topshop clothes I’d gifted myself, a little postbox red t-shirt. The t-shirt had been emblazoned with a rather large typographic design and read something similar to ‘Titanic – Belfast – April 1912′.

I was amused and a little puzzled as to why this t-shirt ended up in my Christmas stocking for I didn’t ever recall giving off the impression of a die-hard cruise fan, or even history buff. My mother (for it was my mother who had purchased and wrapped this little treasure with me in mind), jumped in to try to explain: “It’s the centennial! Now everyone will know you’re from Belfast.”

Chaucer Chesterfield Sofa; Darlings of Chelsea

Err Ok. Between us citizens of Belfast there has always been a good bit of debate as to whether or not being the architects of the most famous sinking in history is something to be shouting from the rooftops. That aside, there has always been interest in the Titanic, and this year undoubtedly hype will be ramped up further with the centennial in April, the opening of the imposing Titanic museum in Belfast, and general fixation with all things early 1900s.

At zero2one we are familiar with how trends develop and progress. Everything is linked, details unveiled on the catwalks in 2011 is destined to filter into the Wonderful World of Interiors several months down the line. Hype, events, exhibition openings can all influence how people choose to decorate their homes. With this in mind, I have taken the liberty to scout a few suitably Titanic products from our clients (and no, alas I’m not sporting that little red t-shirt as I type).

Toni Table Lamp; Gong

New Year, New Clients

zero2onepr — Thu, 26 Jan 2012 17:30:57 +0000

Top Drawer is the leading UK event for showcasing the latest in design led gifts, lifestyle and fashion accessories. So parting with the knowledge that a handful of zero2one clients were exhibiting at the bi-annual event, I was positively glowing with not only the excitement of an afternoon out of the office, but meeting some of our favourite people.

I was really excited about what new and exciting products the style icons of the homeware world might be displaying and was thrilled to see that a lot of stands were filled with bright vibrant colours and pretty and intriguing products.

After drooling over many items which I have now added to my dream home wish list, (girls, please take note) I went off to visit Sweet William, Giant Sparrows, and White Rabbit England to see their wonderful displays. After a quick walk and talk with Jo from Found Home Store, I went to meet our latest client to hop onto the zero2one PR train; FEBRONIE.

Formed in 2010, Febronie Dessage-Bonnet decided to set up her own self-titled brand FEBRONIE by using her multicultural upbringing, travels around the world and love of fabrics and materials to inspire her to create a collection of holiday and lifestyle essentials for the beach, bathroom and the home.

The Fouta is her signature product and an essential holiday companion: it is a beach towel, a bath towel, a sarong, a throw, a tablecloth and a picnic blanket. It is absorbent, lightweight, washes brilliantly and is available in a wide variety of colours. Febronie’s bright and colourful collection has seen her cast her net wider into designing kaftans, panama and fedora hats, bags and bathrobes and this year she has also created a collection of foutas and kaftans for children.

As FEBRONIE have already picked up a celebrity following in Pippa Middleton who was seen wearing her brown felt fedora hat, I am sure that Febronie will be the name rolling off many more celebs tongues by the end of the year and I can’t wait to see what other designing delights she has in store.

Digital Revolution

zero2onepr — Mon, 16 Jan 2012 11:06:13 +0000

Happy New Year everyone!

The Chandelier and Mirror Company in Heart Home, Autumn Issue

It’s 2012, and now more important than ever to improve the presence of your brand online.

Christmas 2011 saw a 12% increase in online consumer spending – a staggering £365 million was spent on Boxing Day alone – and it’s this huge growth that has led the zero2one team to proactively build strong relationships over the past year with the leading online publications, websites and bloggers, to give our clients the best opportunities for coverage online.

Ellie Ellie in 91 Magazine, Issue 1

And what a year for digital magazines 2011 was; the latter half saw the launch of 3 of our new must-read publications – Heart Home, 91 magazine and Stylista Homes – and we’ve been delighted to see our clients featured in the launch issues of all 3!

Espresso Crazy, Drinkstuff and The Gifted Penguin in Stylista Homes, Dec 2011

We’re really excited about this new advent of digital publications, and cannot wait to see what 2012 holds in store!

Merry Christmas from Zero2one!

zero2onepr — Thu, 22 Dec 2011 12:09:04 +0000

As 2011 comes to a close, we reflect on what has been a wonderful year at Zero2one. Thanks to our fantastic clients, our network of journalists and an ever-present enthusiasm for the job we love, the team has enjoyed a year of triumphs .

We have channelled our creativity into penning a Christmas hit; ‘We Zero2one’ers of Parsons Green Are’…

We Zero2one’ers of Parsons Green are,

Working so clients’ shine like a star,

National, regional, on trend and seasonal,

We secure coverage near and far

O, PR for baby, PR for home,

PR for gifts, always on the end of the phone,

To you our Season’s Greetings, look forward to meeting,

You all in the New Year, hurrah!

Love from Anja, Claire, Kate and Roxanne. x